Serotherapy, the “beauty serum”: Understand how it works

It's almost inevitable: every novelty that promises to bring benefits to health in a different and faster way draws attention. For example, one of them is serum therapy or “beauty serum”, also called injectable/intravenous therapy or vitamin drip, in English.

It is the supplementation of vitamins, minerals, antioxidants and/or amino acids directly into the vein, as a serum or intramuscularly.

If we stop to analyze, the replacement of vitamins, minerals, antioxidants and/or amino acids is not exactly something new. You certainly must have taken a vitamin supplement at some point in your life, right?

Thus, the novelty and great highlight of the beauty serum is the way this replacement is done (through the serum or intramuscularly).

When foods or supplements are taken orally, they must pass through the gastrointestinal tract, where they are absorbed. However, when they follow this path, the vitamins and minerals are not completely absorbed. This can be especially problematic for those with gastritis, reflux or bowel problems.

Thus, the advantage is that serum therapy delivers a higher concentration of certain vitamins and minerals into the bloodstream, doing so much faster than when ingested orally. In short, its main benefit is to provide faster absorption of these substances.